Graham’s are a family run bakery based in Ireland with over 60 years of experience, passed down through three generations. As the new generation took the reigns, Graham’s wanted to put their own stamp on the packaging. A new look was rolled out across their day-to-day range, which included baked goods of all shapes and sizes.
Knowing the visual identity had to be flexible enough to work across the range, but consistent enough to tie them together as a collection, individual patterns were developed from the ingredients of each product. Elements such as the typography and basic layout stayed the same, resulting in a bold finish that stands out on the shelving amongst its competitors.