In the flow

Rachel Gosling, the mastermind behind In the Flow, is an independent yoga instructor working in Leeds and the surrounding area. In The Flow offer a unique approach to yoga, encouraging people of all ages, backgrounds and abilities to find their own flow, in movement and in life. The identity was born from this approach, using the flow of typographic forms to reflect the flow of movement so central to Rachel’s practice.

As an extension of the branding project, I worked closely with Rachel to design & develop a new website for In the Flow that not only showcased the new identity but also integrated a third party online booking system.